Mastercard 3:AM City wanted to run its annual year sponsorship with the Champion’s League.Football fans have it easy.But UCL fans living in Asia have to wake up at 3 A.M. to watch their team play because of the huge time zone difference. Mastercard wanted to reward them for their passion.
Introducing the 3:AM City, an authentic experience for the Asian football fans. Giving the Asian Manchester atmosphere United Football fans a Unique experience by putting them right at the heart of atmosphere.
Recreating the Manchester atmosphere around the stadium on game night in Shanghai, by recreating the pubs, street, and even buildings.
CONCEPT & ART DIRECTION: BRYAN MINTON / COPYWRITER: ADINA CIRSTEA / MCCANN WORLDGROUP ROMANIA