The Brief for Coca-Cola Global Pitch, how can Coca-Cola double it’s sales.
Coke sees smaller products as the forward in the soda business. Especially now with people understanding the true effects of soda. But that doesn’t stop us wanting just a mouthful of coke, the best of coke’s first Sip.
With thousands of people talking about the best part of coke on Twitter it felt only right to create a new product which was built from social listening.
CONCEPT AND ART DIRECTION: BRYAN MINTON / MCCANN WORLDGROUP ROMANIA