ADC EUROPE GREATNESS CHALLENGE
Winning the regional ADC*E greatness challenge, we got to participate in the judging of ACD*E festival in Barcelona. Except for one thing: we had no money for this trip. So we had to create a crowdfunding campaign that would enable us to raise money to get there.
We created the first platform that partnered young creatives who wanted to break into the advertising world with creative directors. At their place. Tell us how to much would you pay to get to meet Simona Suman in her own home. Wine included.The auction started. The person who paid the most got to meet his or her idol, and we got to Barcelona.
ART DIRECTION: BRYAN MINTON / COPYWRITER: ADINA CIRSTEA / MCCANN WORLDGROUP ROMANIA