Many Romanian construction workers, while working, don’t feel the need to work construction safety helmets.
In a year which so happened Romania would become number one in Europe for ‘deaths on construction sites’. Dedeman, Romania’s biggest bricolage retailer, wanted to make a pledge for Safety, in time for World Health and Safety Day.
To raise awareness, Dedeman, whose logo features a dog wearing a protection helmet, decided to change its logo with versions inspired by the most common worksite accidents.
CONCEPT AND ART DIRECTION: BRYAN MINTON / MCCANN WORLDGROUP ROMANIA