PLEASE DO TOUCH THE ART
Renasterea is a NGO that support women fighting for breast cancer. This year, they wanted to partner up with MNAR the National Art Museum of Romania for their annual charity event.
How could we create awareness for periodically self-check-up. By turning please do not touch art into the first art exhibition where people are encouraged to actually touch the art to learn how to self-check-up should be done.
CONCEPT AND ART DIRECTION: BRYAN MINTON / MCCANN WORLDGROUP ROMANIA