WHAT YOU CALL IT BELL
How do you launch Taco bell in Romania, where 67percent of don’t even know how a taco looks. By visiting places in Romania,
and asking Romania’s taco Virgins, what do you call this product? We took Romanian’s opinions on what a taco is and renamed
Taco Bell after their assessment.
CONCEPT AND ART DIRECTION: BRYAN MINTON / MCCANN WORLDGROUP ROMANIA